Our Team

Who are we?


Nichols Education was founded by John Nichols and Samantha Denny. Both John and Sam have seen the difference between children from both the very highest and lowest socioeconomic groups and believe passionately that the same educational opportunities should be available to all. The Nichols Education Team created and deliver the emotional wellbeing and resilience programmes to prevent mental health issues in children and young people.

John Nichols

John Nichols


John has worked in education for his entire career, first as a teacher in a challenging school on the Teach First programme, in an educational charity placing PhD students into schools to widen university access and then as a private tutor working with some of the best tuition agencies in London. John has a passion for solving educational problems.

Samantha Denny

Samantha Denny

Head of Operations

Sam has spent much of her early career working as an personal assistant, sales and finance executive and operations manager and she brings her many administrative talents and skills to help everything run smoothly. Sam especially loves working with children, especially younger children who love her back just as much!

Laurie Macdonald

Laurie Macdonald

Lead Psychotherapist

Laurie has over 20 years experience in psychotherapy, hypnotherapy, neuro-linguistic programming, cognitive behavioural therapy and other areas including both NHS and private practice. She has a short, solution-focussed approach and deals with a wide range of issues. She is also a Registered Accredited Member of the British Association for Counselling and Psychotherapy (or MBACP for short).

The Nichols Education team are

Research Driven

All of our services are based on research from various sources about what works to improve educational attainment. We also carry out our own research into the effectiveness of our programmes and use this to inform future development.

Forward Thinking

We are always thinking ahead to come up with new ways of meeting the challenges that we (and our students) will face in the future. We incorporate new technologies and ideas to best equip students for the world they will live in.


We really care about education and love what we do. We enjoy working to give the next generation the best possible start in life and all of our subject experts have real passion for what they teach. How else can you inspire students?

Problem Solvers

We are dedicated to working around problems and ensuring that every student can benefit from what we offer. We always do our best to work to each individual school and student’s requirements, whatever they may be.

Arrange a free consultation now

If you are interested in getting to know more then we’d love to hear from you. We offer a completely free, no-obligation consultation with schools to discuss the latest DfE requirements, academic research, and possible solutions to the various challenges that your school might face.
Contact us